The seminar is dedicated to newcommers and experienced trade fair project managers from medium sized businesses or big enterprises, that want to inform themselves about new trends and bring themselves up to date.

We adress all managers from the sectors business communication, trade fairs and events, marketing and sales department.

Different goals can be achieved by attending a trade fair. Goals could be for example to increase the popularity of the company, the degree of brand awareness and name recognition, customer care acquirement of new customers, the presentation of new products and new services, to branch out into a new market, to generate new partners and of course the acquisition of a sale and a contract.

But how do we reach these goals?

Do you know the feeling of having too little time for too many jobs ? With your participation at the seminar you will learn how to focus on the essential elements of planning your participation at a trade fair. Learn from the profound experience of the seminar speaker and use his expert knowledge, formed by his personal experiences and his longterm observation period, for your success!

• You will acquire extensive knowledge in just one day

• You will get valuable tips, that you can use immediately

• You will optimise your organisation for the fair with a structured project management.

• you will recognise possible savings

• Make your trade fair participation a personal and also a striking success for your company

You will be able to apply our practical examples in your business day. You will receive seminar documents and practical checklists that will help you understand and use the presented contents.