Organisation of trade fairs - 360 degrees


in June 2019


Frankfurt am Main, tba

MEPPS Seminars

target group

The seminar is dedicated to newcommers and experienced trade fair project managers from medium sized businesses or big enterprises, that want to inform themselves about new trends and bring themselves up to date.

We adress all managers from the sectors business communication, trade fairs and events, marketing and sales department.

MEPPS Seminars

the perfect trade fair organisation  
- ALl you need to know in one day!

Different goals can be achieved by attending a trade fair. Goals could be for example to increase the popularity of the company, the degree of brand awareness and name recognition, customer care acquirement of new customers, the presentation of new products and new services, to branch out into a new market, to generate new partners and of course the acquisition of a sale and a contract.

But how do we reach these goals?

We will help you!

What you need to know about the preparation and organisation for your participation in a fair, how to draw up the budget, how to create a stratege for a target group, efficient crew management, how to let the logistics run smoothly or how to monitor the success efficiently. 

These are just a few topics of „organisation of trade fairs - 360 degrees“.

We will take you step by step through the extensive process of the trade fair organisation.

MEPPS Seminars

Your benefit

Do you know the feeling of having too little time for too many jobs ? With your participation at the seminar you will learn how to focus on the essential elements of planning your participation at a trade fair. Learn from the profound experience of the seminar speaker and use his expert knowledge, formed by his personal experiences and his longterm observation period, for your success!

• You will acquire extensive knowledge in just one day

• You will get valuable tips, that you can use immediately

• You will optimise your organisation for the fair with a structured project management.

• you will recognise possible savings

• Make your trade fair participation a personal and also a striking success for your company

Topics of the Seminar

Trade Fairs in Marketing-Mix

- the significance of live communication in the digital age
- the position of the trade fair in the marketing-mix

definition of goals

- definition of the target group
- specification of quantitative und qualitative goals


- acquire information and data of suitable trade fairs
- which human resources are needed ?
- nomination of a project team
- create a schedule and a plan of procedures
- effective project management and project tools

Budget planning

- create a cost and use of potential analysis
- overview of the costs
- emphasis of the costs
- prevention of cost increases

- make or buy?
- call for proposals – what to look out for?
- selection of appropiate exhibitions
- definition of the size of the stand
- which saftey regulations need to be considered?
- which insurances offer a broad coverage?
- what needs to be considered when organising the travel planning?
Stand Planning and Stand Design
- what does a modern stand look like and what are the trends?
- what needs to be considered in the room design
- which equipment components are needed?
- product- und exhibit presentation – clinical or impressive?
- how to apply media technology wisely
- consideration of building regulations
- creation of construction plans
Digital Trends
- digital presentation skills
- application of fair-apps
- digital Lead-survey
- connection to CRM
- virtual reality
- augmented reality
- sustainable stand building and product presentation 
- efficient use of energy
- prevention of waste 
- CO²-neutral logistics
Trade Fair Host
- which organisational and technological support is provided on site?
- What limitations are there? 
Publicity and PR
- effective attendant marketing
- participation in the general program
- realisation of side-events
- press work opportunities
Staff for the Stand
- staff planning – requirements and selection criteria
- staff qualification – Briefing of the staff
- obtaining feedback from staff to improve the exhibition 
Stand managment
- which duties and responsiblities does the stand manager have?
- stand organisation and stand rules
- Lead survey - effective documentation of contacts and communication
- hospitality - what needs to be considered
- consideration of intercultural features
- transport planning and organisation
- handling of exhibits and stand construction
- storage during trade fair
- return transport and return flow coordination
Control of success
- definition of appropiate KPI’s
- evaluation and analysis of leads and KPI’s
- other options of success control
- ensure the success with follow - up activities

MEPPS Seminars


You will be able to apply our practical examples in your business day. You will receive seminar documents and practical checklists that will help you understand and use the presented contents.

your Speaker

Marc Bredhauer studied operational economics with the main emphasis on marketing and sport management. in the year 1998 he founded the consulting agency MEPPS consulting&production and is the CEO since then.

He generated his extensive knowledge of trade fair organisation and trade fair appearances from all perspectives.  He has presented trade fairs, participated in trade fairs and has visited trade fairs. He has been active as an event organisator, project manager, stand concept manager, consulter for  trade fair exhibitors and trade fair builders nationaly and internationaly for more than 15 years.

attendance fee | REGISTRATION

Early Bird

250,00 €
excl. VAT

  • register until the 15.02.2019.

    limited tickets!

early booker

400,00 €
excl. VAT

  • register until the 15.04.2019

    limited tickets


500,00 €
excl. VAT

  • registration after the 15.04.2019.  


The cancelation fee is 10% until the 30.04.2019. After the 30.04.2019 the cancelation fee is 50% of the attendance fee.
In case of a cancelation please contact us via E-Mail: info@mepps-agentur.de

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